We had to take one of several possible religions including Christianity, Hinduism, some others that I can't remember right now (memory like a sieve right now) and of course Agnosticism. The aim of the brief is to 'reposition' the religion (though I'm still figuring out just how you 'resposition' a religion exactly' and essentially 'brand' it to create a... you know what.. it's going to be easier to just copy paste the section isn't it? *facepalm* 'The purpose of this project is to equip you with some core graphic design competencies in logo and brand creation before translating this groundwork into a viable, believable, creative online presence.
Select one from the list below and create a new identity, brand language framework and online presence:
Re-branding a Belief – Christianity, Islam, Buddhism, Hinduism, Humanism, Agnosticism or Atheism.
There has been a decline in churchgoing in the UK, in response to a world where we have strong beliefs but have little time for religion. Your task is to reposition a religion or belief for a broad audience of 18-55 year olds.'
There we go, I think that's the part that explains it. Consdering it's almost stupidly late here, it's very possibly incoherent. And if there's any mention of purple hippos in there, it's not mine. Honest.
__________________ 'What's an Intel chip doing in a Mac? A whole lot more than it ever did in a PC.'
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